01 Overview & Problem

Payflow is a logistics payment platform designed to streamline financial operations across the supply chain. Their mission is to empower businesses by reducing operational friction, enhancing cash flow visibility & accelerating growth. To support this vision, Payflow requires a modern, high-converting one-page landing page that effectively communicates Payflow’s value proposition, showcases its key features and benefits & drives user conversions through intuitive design and persuasive calls-to-action

Challenge
Inconsistencies in user experience across desktop & mobile devices have resulted in increased support requests, delayed actions & reduced user trust.

Solutions
To address this challenge, I designed a user-centred product that prioritises clear messaging, intuitive navigation & responsive design across all devices..

02 Research & Design Process

User Personas

Research
Based on research conducted, it was revealed that transparency, security, system integration, and delayed invoicing are critical concerns for users. For example, small businesses like Gustav’s trucking company prioritised timely payments to maintain cash flow, while larger enterprises like Bianca’s logistics firm emphasised compliance, fraud prevention & centralised payment systems.

Insights
These insights shifted my focus from simply speeding up payments to creating a platform that balances speed, transparency, trust, and efficiency, ensuring Payflow meets the diverse needs of users across the logistics ecosystem.

Wireframes

03 Solutions & Testing

The pain points identified highlighted the need for Payflow to prioritise ease of use, 24 hour support in multiple languages, integration & streamlined workflows in its design.

Design System - Grid System & Spacing

Design System - Typography

Design System - Colours

Design System - Components

04 Results & Impact

Impact
I developed a high-fidelity, interactive prototype in Figma. This served as a single source, providing developers & product managers with a clear, functional visualisation of the final product's intended look, feel, and user flow.
This resulted a well-defined MVP, empowering the product owner & marketing team with a tangible concept to present to stakeholders. This asset could be crucial for securing buy-in & aligning all parties on the product's strategic direction ahead of development.